eCommerce Website Blog: January 2017

Keeping personal and payment information secure is valued highly by online shoppers. As website owners, you can control what you do with the information once you receive it. But unless your website has a SSL or Secure Sockets Layer certificate, the journey their data takes to get to you is unsecure.

Websites are there to sell your products or services, but they do have a significant disadvantage to a physical store – people can’t see, touch or feel anything – other than emotion. The emotion is what is going to sell your products, so you need to write persuasive web copy. Nielsen research showed that 79% of website visitors actually only read headlines and scan for keywords, which makes it even more important that you pay particular attention to what you put on your pages and